The poor level of women’s participation in the construction industry has been a concern for many years. In fact, women represent less than 3% of the total workers in the Indonesian construction industry. On the other hand, the industry is experiencing a worker shortage causing it to innovatively attract construction workers by increasing women’s participation in the industry. Thus, this paper aims to understand the motivating factors for women to work in the construction industry. It adopts multi-sequence research techniques including integrative literature review, expert interviews and questionnaire surveys to collect data for the study. The data was then analysed using relative importance index and factor analysis. The findings were discussed and synthesised to develop a motivational framework for women to work in the construction industry. While this framework was developed based on the Indonesian context, it can serve as a theoretical foundation for further research regarding women’s participation in the construction industry.