The role of sustainable supply chain activities as a pivotal factor in promoting green innovation: A case study in the Central Oil Company
Author's Name:
Yusra Rabeea Fawwaz
Department of Accounting, Faculty of Administration and Economics, Mustansiriyah University, Baghdad, Iraq.
Ekhlas Jasim Resen
Iraqi Center for Cancer Research, Al-Mustansiriya University, Baghdad, Iraq.
Esraa Abd Alhussein Issa
Department of Department of Financial and Banking Sciences, Faculty of Administration and Economics, Mustansiriyah University, Baghdad, Iraq.
The key purpose of this research is to analyze the impact of the selected factors of the sustainable supply chain on the green innovations for the central oil company in Iraq. The study focuses on how different sustainable supply chain practices in the form of sustainable purchasing, sustainable design, sustainable transportation, and sustainable storage tend to influence the green innovation. A structural questionnaire was developed for the purpose of collecting the data. A total of 121 valid questionnaires were distributed within the company to gather data and address the existing knowledge gap in this field. The study applies both the descriptive and inferential statistics. For inferential statistics, Smart PLS 4.0 was used covering the measurement and structural model analysis. The findings show a significant positive correlation between the company's SSCM activities and green innovation. This suggests that sustainable practices within the supply chain are crucial for fostering innovation in both products and processes. The study emphasizes the need for the company to enhance its SSCM strategies, particularly in green purchasing and sustainable collaboration, to drive greater environmental innovation and meet future sustainability goals.