The Impact of Efficient Supply Chain Practices on the Performance of Women in the Construction Industry

Abstract

The achievement of the construction sector is contingent upon the active participation of women as well as the implementation of efficient supply chain practices. This particular facet necessitates the focus and consideration of modern scholarly research and policymakers. Therefore, this research aims to analyze the effects of supply chain (SC) practices, including information exchange, customer interactions, and supplier strategic partnerships, on supply chain integration within the construction industry in Iraq. This study also examines the mediating function of supply chain integration in the relationship between information sharing, customer relationships, supplier strategic partnerships, and women's performance within the construction industry in Iraq. Primary data was collected from employees in the construction business in Iraq who are involved in supply chain activities. The research also utilized the Structural Equation Modelling (SEM) technique known as Partial Least Squares (PLS) to examine the associations between the variables. The results of the study demonstrate that there is a favorable correlation between information exchange, customer interactions, and supplier strategic alliances with supply chain integration in the construction sector in Iraq. The results of the study also revealed that the integration of the supply chain significantly acts as a mediator between information exchange, customer relationships, supplier strategic partnerships, and the performance of women in the construction industry in Iraq. The study provides guidance to policymakers in formulating policies aimed at enhancing women's performance through the implementation of efficient supply chain practices.